FOR IMMEDIATE RELEASE
AYA DESIGN
ORDER
FALL WINTER 2026
AYA DESIGNU nveilsF W26 Collection" Order"a t LondonF ashionW eek
MergingA ncientG reek Philosophyw ith 1930s FunctionaBl eauty- Proposinga 'New Order"t hroughD ialogue
LONDON, UK - February 23, 2026 -
AYA DESIGN, led by designer and CEO Mineo Yamaguchi, is proud to announce the release of its
Fall/Winter 2026 collection, "Order," as part of the official London Fashion Week (LFW) schedule.
■ Collection Theme: 'Order"
Building on the exploration of the "primordial self" in the debut collection L"fle deserte, this season traces
the human journey toward the creation of order-from the acquisition of language to the birth of philosophy.
•The Architectura'lO rder":I n classical architecture, "Order" refers to the structured combination of the
column (base, shaft, and capital) and the horizontal entablature.
•A Metaphor for Harmony: The continuity of columns in ancient architecture symbolizes the first philosophy
and order attained by humanity. The rounded column, designed to support without causing harm,
represents a beautiful social order and continuity toward an ideal future.
•Vision for the Future: Just as in the 1930s, our contemporary world faces endless conflict. "Order" is a
call to acquire new intelligence through dialogue and to create an organic, sustainable future.
■ Design& CraftsmanshipP: rimitiveM odern
The collection elevates Ancient Greek spirituality into the functional mode of the 1930s, infused with the
remnants of Art Deco.
•HistoricalR einterpretationT:h e himation of Ancient Greece, once transformed into functional "Delphos"
dresses in the early 1900s, is re-envisioned with new intellectual depth.
•Textiles: Functional materials such as herringbone, denim, jersey, gabardine, faux fur, and pleats
-historically centered around wool-are updated with contemporary technology.
•Color Palette: Earthy tones paint an organic fantasy inspired by the natural world.
•Silhouette& Esprit:D rawing from the utility-driven, stoic dress codes of the 1930s, the collection maintains
a minimalist rigor while pursuing sensual silhouettes that highlight the decolletage. This is the birth of
"Primitive Modern"-a style that harmonizes urban utility with organic beauty.
■ Commitmentto SocialS ustainability
AYA DESIGN is the flagship brand of AYA inc., a design firm that operates its own factory in regional Japan.
Central to the brand's mission is "solving social issues." By integrating pattern makers and seamstresses
directly into the design process, AYA DESIGN addresses the industrial decline and labor disparities within
the garment industry, establishing a new form of creation where craftsmanship is rightfully valued.
■ DigitalP resentation& Contact
The FW26 collection will be premiered digitally via the official London Fashion Week platform.
Digital Event: Monday, February 23, 2026 I 12:45 - 12:59 (GMT)
PlatformL: FW Official Website
Showroom(U K): Online only (info@ayadesign.uk)
Showroom(J P): Domestic exhibitions to be announced
Contact: info@ayadesign.uk
lnstagram@: ayadesign_official